Last year, Philips showed the first concepts of the new material. This year, Philips wants to impress the visitors at the IFA (Internationale Funkaufstellung or International Media Exhibition) with fully developed prototypes of Lumalive products. Philips’ hostesses will wear clothing made of Lumalive textiles. The clothing will show logos and colored text prints. The Philips stand at Hall 22 will also feature Lumalive textiles embedded in booth furniture.