What happened before the Big Bang? What is consciousness? How can we explain quantum weirdness?
These are all big questions, but in Biocentrism: How Life and Consciousness are the Keys to Understanding the True Nature of the Universe, well-known scientists Robert Lanza (biologist) and Bob Berman (astronomer) argue that the universe is created within our minds. [...]

“They always mean beautiful things like hummingbirds,” Sir David says, “I always reply by saying that I think of a little child in east Africa with a worm burrowing through his eyeball. The worm cannot live in any other way, except by burrowing through eyeballs. I find that hard to reconcile with the notion of [...]

The discoverer pitches the claim directly to the media – yep, I get at least one of those every week, usually medical claims, occasionally overturning Einstein or Newton.
The discoverer says that a powerful establishment is trying to suppress his or her work – this is just sooooo right, if they’re overturning Einstein someone in authority [...]

Fundamentally (pardon the pun), these are not advertisements. To be an ad a message has to proffer some kind of contract between a seller and a consumer.

Who’s the seller in this case, an improbable god? More to the point, what are those who read the message, as consumers, actually buying?

It’s almost like trying to sue [...]